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Our only rule

You start dying when you stop dreaming.

Today — 02.11.2026Archive →
Stories03.03.20261 min

Residence in East Hampton

Set within the wooded landscape of East Hampton, this private residence by Helena Clunies-Ross Design reimagines the Hamptons retreat as a place of deep restoration. Conceived…

Stories04.11.20255 min

7 Lessons From Seven Samurai

Stories28.10.20254 min

A Philosophic Principle for Tough Times

Quote of the day — No. 1194 of 1,199 Yesterday, you said tomorrow. — Nike All quotes →
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A Portrait of the American Dream, Oak Bluffs by Ralph Lauren

Dreams — 08.2025Read & share dreams →
New this week — No. / Title / Type / YearAll →
1101Krs-One full lecture on philosophyArchive20261099Prince and Miles Davis Live in 1987Archive20261098Climafit App: Dress right for any weatherArchive20261097There is no right way, just the creative way: Alex Tan on Mouthwash Studio’s multi-media projectsArchive20261096The Bodycare Journal: A Shower Ritual to Reset the Mindall20251094Vipp Lofoten Cabinall20251092Tame Impala Sound Check at Cherry Lane TheatreArchive20251091The Bodycare Journal: Feed Your Mind and Find BalanceStories202510901705 Carla Ridge Houseall20251089Stop Worshiping the Followall20251088The Fleeting Nature of Friendships: A Personal and Social ReflectionStories20251087The Body Care Journal: Meet Jazmine Jamal, Licensed Massage TherapistStories2025
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Drop 02 — date TBC35 objects. One of each.Notify me →Drop 02 — date TBC
Objects — Edition 01

007

Navy zip hoodie.

$200 — One of one

Shop the edition
Navy zip jacket, small chest print (shot at an angle)
The full set — 35 piecesShop →
Green hoodie, small text and stars (the one in the Mar 30 sample-sale post)
1/1 · G20Price TBC
Green hoodie, small text and stars (the one in the Mar 30 sample-sale post)
Light grey tee with red/black baseball-style graphic
1/1 · G21Price TBC
Light grey tee with red/black baseball-style graphic
Charcoal tee, "YOU START DYING WHEN YOU STOP DREAMING." print
1/1 · G22Price TBC
Charcoal tee, "YOU START DYING WHEN YOU STOP DREAMING." print
Navy hoodie, "ysdwysd." chest wordmark
No. 001 · G23$30
Unisex screenprinted “ysdwysd” hoodie
Grey tee, "ysdwysd." chest wordmark
1/1 · G24Price TBC
Grey tee, "ysdwysd." chest wordmark
Dark teal long-sleeve with small white text lines
1/1 · G25Price TBC
Dark teal long-sleeve with small white text lines
White/cream cropped tee with red boxed graphic
1/1 · G26Price TBC
White/cream cropped tee with red boxed graphic
Blue and black half-zip track top, small text
1/1 · G27Price TBC
Blue and black half-zip track top, small text
From the archive — 686 entriesArchive →
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Tyler, the Creator Talks Gravity with Neil deGrasse Tyson

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Watch Snoop Dogg Chop It Up With Billionaire Mark Cuban

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Watch Antonio Brown discuss trade demand, Ben Roethlisberger, and Steelers

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Cabin located deep in the woods in Quebec, Canada,

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T.I Walks Off Season Premier of the Eric Andre Show

Archive11.01.2017Visual

TakeoverTuesdays: Pay Attention – Jasheed

Archive12.03.2018Visual

the leica ‘stealth edition’ monochrom camera glows in the dark for $15,000

Archive21.02.20241 min

The Bodycare Journal: Lower Back Relief