There is no right way, just the creative way: Alex Tan on Mouthwash Studio’s multi-media projects

Mouthwash Studio co-founder and creative strategy director Alex Tan took to the stage in LA’s Nicer Tuesdays to talk through the studio’s diverse fields whilst humorously explaining how creative strategy works, showing how there’s no “right way” to do it. From big-impact visual identities to the studio’s newsletter and cafe-bar, Alex sheds light on how creative teams can flourish across the multi-media landscape.