Pharrell & Bionic Yarn Transform Recycled Plastic Into Creative Products

Why pioneer the first high-performance ecoyarn? To make the world a better place with a better product. To achieve sustainability without sacrificing quality. That’s the vision that spawned the innovation we call BIONIC®.  But the thread we spin is more than our yarn. Much more. It’s a commitment to our planet and our future that ties us all together. That’s what we work for. That’s what we stand for. – BIONIC YARN

We all have had a bottle of water, soda, juice, etc. in our lifetime. Do you have a clue where that is today? Probably in the Ocean right? There is plastic in any all Oceans across the world. This cause a horrible effect on out future. What we use for a day, second, moment, will be here longer than we are alive (take a moment to let that marinate). Plastic is in everything. Hate to be the one to break the news but PLASTIC IS EVEN IN US! Think about it, chemicals in plastic make their way up the food chain. Starting from the fish we eat. Is this the result of more cancer patients? We should be aware that this is a global issue. WTF are we going to do now? Most importantly, do you care? You should if you want to be living 10 years from now.

Pharrell and BIONIC are teaming up to control our environment and make the world a better place with a better product. Companies including G-Star are already implementing this idea into their products. Watch how recycled plastics transform into yarn for clothing above. Think about how you can make a difference within our planet. Not to scare you but to motivate you. Remember, we’re all creative! You start dying when you stop dreaming. Learn more about BIONIC Yarn here.