Jony Ive designs Linn’s new turntable and it cost $60k

Sondek LP12-50 produces the best vinyl playback performance Linn has ever achieved, alongside the immediately recognizable and iconic design language of Sir Jony Ive and his team at LoveFrom, applied in key visual and tactile interfaces.

The sonic improvement comes by way of Linn’s all-new Bedrok™ plinth technology; formed of orthogonal layers of beech placed under extreme pressure to create an entirely new, solid, and massive material. The consequent ultra-dense wood has negligible resonance and offers a superior isolating housing for the turntable’s mechanism.

LoveFrom has applied its design expertise to the new, precision-machined power/speed control button and hinges – providing delightful and precise interaction with the turntable. Further aesthetic refinements to the classic Sondek LP12 form have been made with deep respect for the quality and integrity of the product.

The combination of performance, usability, and aesthetic improvements results in an historic piece with unrivaled sonic quality and beauty. Only 250 of this limited edition Sondek LP12-50s will ever be produced – with each bearing an embossed aluminum plaque celebrating this landmark collaboration with individual numbering.

The Sondek LP12-50 is a world apart from the kinds of compact digital music devices like AirPods and iPods that Ive’s name was associated with while at Apple. But it’s arguably the most Ive-style collaboration LoveFrom has taken on since the designer left Apple to form the firm with Marc Newson in 2019. Other projects have included a typeface, an emblem for King Charles’ coronation, and a clown nose for British charity Comic Relief.

You start dying when you stop dreaming.