How Nicole McLaughlin Used Instagram to Go From Design Intern to the Leader of Upcycle Fashion
Nicole McLaughlin is a rising star in the world of sustainable fashion. She has gained a large following on Instagram for her innovative and playful designs, which are made entirely from upcycled materials. But McLaughlin’s journey to success was not always easy. In fact, it all started with a design internship and a few well-placed Instagram posts.
McLaughlin began her career in fashion as a design intern at Reebok. It was there that she first began experimenting with upcycling, taking discarded materials and transforming them into unique accessories and garments. Her work caught the attention of her coworkers, who encouraged her to share her creations on Instagram.
McLaughlin’s Instagram account quickly gained a following, as people were drawn to her quirky and inventive designs. What sets McLaughlin’s designs apart is her ability to turn seemingly useless materials into fashionable and functional pieces. She has made backpacks out of old soccer balls, jackets from discarded life jackets, and hats from old sweatbands. Her designs are not only eco-friendly but also tell a story, as each piece has a unique history and origin.
In addition to her Instagram success, McLaughlin has also collaborated with a number of major brands, including Crocs and Puma. Her work has been featured in major fashion publications, and she has even designed a line of upcycled furniture.
McLaughlin’s success is a testament to the power of social media and the importance of sustainable fashion. By sharing her designs on Instagram, she was able to connect with like-minded individuals and turn her passion for upcycling into a thriving business. As more and more people become aware of the environmental impact of fast fashion, designers like McLaughlin are leading the charge toward a more sustainable future. You start dying when you stop dreaming.