DR DRE AND JIMMY IOVINE ON THEIR TIPS FOR SUCCESS
Talking beginnings, business and billion-dollar Beats, Dr Dre and Jimmy Iovine reveal how their partnership kickstarted a digital revolution and how to talk together as partners and friends.
19 May 2020
Talking beginnings, business and billion-dollar Beats, Dr Dre and Jimmy Iovine reveal how their partnership kickstarted a digital revolution…
It takes a beat to find music mogul Jimmy Iovine’s Los Angeles mansion. Hang a right off Sunset Boulevard, swerve up past the Armand Hammer Golf Course and soon you’ll find yourself staring at Hugh Hefner’s old place, the Playboy Mansion – or, rather, what is left of it.
Jimmy’s place, pretty much directly opposite the late Hef’s lair, was designed by Wallace Neff, the architect who developed what became known as the “Californian style”. It’s a sprawling, multilevelled labyrinth, with bright, white-washed walls, a John Pawson-style pool house, a home cinema the size of your local Everyman and a football pitch in the back garden; the house and gardens are influenced by Spanish and Mediterranean buildings of the mid-20th century. “I’ve been here three decades,” Iovine confesses as he welcomes us, a catheter hanging out of his left arm from a saline and vitamin IV he took earlier this morning in a bid to banish an encroaching head cold. “Still not entirely happy with it, if I’m being totally honest…”
Iovine, as one might imagine, isn’t a man who gets complacent or comfortable. I’d first met him a year ago at London’s Connaught hotel, where he and his wife, Liberty Ross, pretty much always stay. “She’s currently doing up a large place in the countryside,” he explained over Earl Grey and chipotle smoked salmon finger sandwiches. “This suits me fine, as this hotel is walking distance from Annabel’s. You go? I’m there pretty much every night for an hour or so.”
Suit by Paul Smith, £1,170. paulsmith.com. Shirt by Giorgio Armani, £180. armani.com
© Kenneth Cappello
Mast:
Interviewer – Jonathan Heaf Producer – Mateo Notsuke Producer – Robin Key DoP – Mitchell Schultz Operator – Jan Lim Gaffer – Zied Jendoubi Sound Recordist – Lalo Guzman Stylist – David Thomas Tailor – Azatui Abadjyan Groomer (Dre) – Melissa Hibert Groomer (Jimmy) – Erika Kraestch Barber (Dre) – Kenny Hailey PA – Becca Goldman PA – Jessica Jones Edit – Mateo Notsuke Soundmix- Ben Hardie Graphic Designer – Poppy Malby