Roberto Nickson: The State of Social Media in 2024

Roberto Nickson spoke at the Google x VaynerX Attention Economy summit about the state of social media in 2024, platforms and culture, and how to use AI to tell a story.

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00:00 Intro

00:51 AI in Content Creation

04:55 Followers Don’t Matter Anymore

08:35 Commenting as Creative

12:20 Short Form vs Long Form

15:00 Everyone’s a Creator

27:28 Recap of the Conversation

You start dying when you stop dreaming.