In the Loop – A Introductory Campaign

Outdoor adventures lie around every corner–including hikes to spectacular peaks of Mt. Islip and Windy Gap–or fishing in Crystal Lake (which is a mile-long hike from the campground). The guys took some time to check out the snow and get some solitude amongst each other. Very peaceful and quiet as we’re moving, swerving, ascending, and appreciating the tiny things this planet has to offer. The goal was to be one with nature only to get disturbed by a ysdwysd. notification. Your daily dose of inspiration arrived at the right time—a time of concentration. Stay in the loop. We’re all on this trek for immeasurable greatness but don’t worry, I’ll meet you at the top. You start dying when you stop dreaming.

Creative Direction: Myles Cutchember

Assist: Alexander Santiago

Crew: Keith Oshiro, Andrew Dionson, Christian Jared Vitug

Shot on 35mm film: Kodak Ectar 100

Camera: Nikon L35 AF Pikaichi Point & Shoot Film Camera From JAPAN

Mood: Not as cold as you’ll think. The sun made everything toasty and shoutout to all the Grandmothers who warn to put on those layers. The crisp sound of stepping in the snow reminds you of your first bite of Cap’n Crunch. Frank playing in the background. No service so we’re cranking ENDLESS. Indulged in those natural things that rhyme with brooms. Exactly.