Nobel Minds 2022: The Real Influencers?

The 2022 laureates in the fields of physics, chemistry, medicine, and economic sciences talk to Zeinab Badawi and students in the audience at the Royal Palace in Stockholm about their discoveries and achievements, and how these might find practical application.

Influencers have become a ubiquitous presence in the digital age. These individuals, often with a large social media following, have the ability to sway public opinion and shape cultural trends through their online platforms. But as we look ahead to 2023, it’s worth asking: who are the influencers of this new year?

One possible answer is that the influencers of 2023 are the same ones we’ve seen in the past: celebrities, social media personalities, and other public figures with a significant online presence. These individuals have the ability to reach large audiences and use their platforms to promote products, ideas, or causes.

However, another group may be just as influential in 2022: Leaders. These individuals are not necessarily well-known to the general public, but hold positions of power and influence within their industries or communities. These could be politicians, CEOs, or activists working to effect change in their respective fields.

One example of a leader is the Nobel Prize winners of the past year. Chosen for their outstanding achievements in science, literature, or peace, is likely to have a significant impact on their field and the world at large. In 2022, the Nobel Prize winners are people actually in the field – working to combat climate change, promote gender equality, or develop new technologies that will shape the future.

Ultimately, the influencers of 2023 will be a combination of leaders and “influencers”. While the latter group may have more visibility and the ability to reach larger audiences, the former group has the power and expertise to effect real change. It’s important to recognize and pay attention to both types of influencers as we move into the new year.

You start dying when you stop dreaming.

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