KANYE WEST INKS MAJOR 10-YEAR COLLABORATION DEAL WITH GAP

KANYE WEST INKS MAJOR 10-YEAR COLLABORATION DEAL WITH GAP TO BRING YEEZY LABEL TO THE MASSES … WITH THE STRUGGLING RETAILER ‘HOPING PARTNERSHIP WILL GENERATE A BILLION DOLLARS’

Kanye West is bringing his coveted Yeezy fashion label to a major retailer and has inked a collaboration deal with Gap, the rapper and the company announced on Friday.

The 44-year-old rap mogul confirmed the news with a Tweet along with an image of the letters YZY in place of the word Gap in the apparel store’s familiar blue square logo.

The collab ‘comes full circle’ for the two brands as West actually worked at a local Gap store when he was a teenager. Yet, it was announced that GAP was in the works with Telfar as well. That vanished out of nowhere.

‘We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,’ said Mark Breitbard, Global Head of Gap Brand.

His signature Yeezy Boosts went flying off the shelves and subsequent collection drops consistently sold out.

While promoting his first collection in 2015, Kanye told what was then style.com that he wanted to be for the Gap what Steve Jobs was for Apple.

‘I’d like to be the Steve Jobs of Gap,’ he said at the time. ‘When I say Steve Jobs of the Gap, as I talk to the people at the Gap right now [leans into tape recorder], I’m not talking about a capsule.