Gondry really puts the iPhone to work in Détour – creating a dizzying, revolving shot by attaching it to the pedals of a bike, mounting it in place to produce a fun accelerated sequence and even filming himself handwriting the title text – and it results in a magical, nostalgic film. Whether it serves as an advertisement for what you can achieve cinematically with an iPhone, I’m unsure (we’re not all blessed with Gondry’s imagination), but as a ‘branded’ short film, the director’s trademark approach makes it a seducing watch – and surely this is a win-win for all involved.
Apple Enlists Michel Gondry to Shoot Short Film Entirely On iPhone
