Scott Galloway: Why Technology Is Irresistible

Winners & Losers in a Digital Age

Loser: All of us addicted to the numerous screens in our lives. Guest star Adam Alter, NYU marketing professor and author of Irresistible, discusses what makes our devices so hard to put down. Scott is a Clinical Professor at the NYU Stern School of Business where he teaches brand strategy and digital marketing. In 2012, Professor Galloway was named “One of the World’s 50 Best Business School Professors” by Poets & Quants. He is also the founder of Red Envelope and Prophet Brand Strategy. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the boards of directors of Urban Outfitters (Nasdaq: URBN), Eddie Bauer (Nasdaq: EBHI), The New York Times Company (NYSE: NYT), and UC Berkeley’s Haas School of Business. He received a B.A. from UCLA and an M.B.A. from UC Berkeley.