SOLD OUT: The Underground Economy Of Supreme Resellers

We all know about the evil resellers out there. Some new Yeezy’s or Jordans may come out, not a 100% guarantee we’re all going to get them, but you best believe, they’re resellers out there that’ll have em in your size and ready to charge literally an arm and a leg for them. Resellers changed the game for shoe collecting. It’s not the same. It’s a new market. A million dollar market.

If your the one that’s camping out and clicking that refresh button every second, you may want to thank these guys for ruining your chance of getting some new gear. But, it’s just business. Explore the world of resellers and how they operate on a daily basis. You may know that the skate brand Supreme has an almost perfect marketing strategy. It’s incredible and you have to realize that people are profiting millions of dollars from re-selling their merch. Complex curated a documentary explaining how this is happening. Peep above and learn something. Start a business of your own. You start dying when you stop dreaming.

Source